Even Faenza Packaging is a protagonist in a ‘sensory’ project
An original essence, literally unconventional, created by Master Perfumer Bertrand Duchaufour, which is a true emotional journey for the olfactory senses and all other senses: this is “The Unconventional Essence”.
A solid perfume, innovative in its essence and also in its packaging, created by Pink Frogs, a leading company in cosmetics production, and realized in collaboration with MYC, Technico Flor, Hype Farm, and of course, us at Faenza Packaging.
This exceptional fragrance, born to break patterns and surpass limits and stereotypes, is the result of research and innovation, and revisits, in a futuristic key, a classic product of high perfumery with new horizons and new connotations.
An elegant no-gender fragrance, neutral from a gender perspective, in stick form, easy to apply and long-lasting, which plays for the senses a symphony of green notes.
“The Unconventional Essence” immediately transports the imagination of those who “wear” it into a forest of emotions, among the water droplets glistening on the green and wild leaves of a forest, among highly fragrant mosses and juicy berries. A perfume that awakens instincts and enchants the senses.
Even we at Faenza Packaging contributed to creating this wonder, with our packaging.
An innovative packaging, just like us
“The Unconventional Essence” is the result of a partnership between companies that share the same values: quality, sustainability, reliability, and innovation. The essence was indeed created by Pink Frogs, an Italian company specialized in the production of third-party cosmetics, in collaboration with Technico Flor, a leader in the development of natural and eco-friendly fragrances. Meanwhile, we at Faenza Packaging designed and created the secondary packaging, in collaboration with MYC, which designed the primary packaging, and Hype Farm, which conceived the brand identity.
We started with the study of the shape, drawing inspiration from a curtain opening onto the stage, and then proceeded with the realization and printing. In this project, the essential requirement was: the packaging had to be just like the product it contained, namely natural, sustainable, unconventional, nonconformist, inclusive, but at the same time elegant and emotional. We thus used the Favini Crush Cacao cardboard of 350g, an upcycling paper containing agro-industrial waste and 40% post-consumer recycled cellulose. The printing process is strictly “green”, using traditional inks with vegetable-based pigments. For the printing sublimations, we applied dry printing and hot stamping with ribbons that do not compromise the recyclability of the case.
A packaging that is a wonderful example of eco-design, just like the product it contains. Even MYC, which created the primary packaging for the perfume, designed an innovative and functional dispenser to store and apply the fragrance. Its hermetic closure is indeed designed for optimal product preservation, with internal components made of PP ensuring high compatibility. For “The Unconventional Essence”, the double anodization technique was used, which not only gives the pack an elegant and refined appearance but also makes it more scratch-resistant.
Faenza Packaging, the right partner for prestigious projects
“The Unconventional Essence” is yet another confirmation of our expertise and commitment when it comes to deploying creativity, efficiency, innovation, and environmental awareness.
Just like for this nonconformist essence, for our clients at Faenza Group, we design eco-friendly packaging solutions, creating increasingly green products using recyclable and sustainable papers and inks. Moreover, Faenza Group’s headquarters are entirely in triple-A energy class, and the production department is powered by solar energy produced directly on-site.
We are proud to have participated in another important project, innovative and green just like us.
At Faenza Group, technical expertise and experience amplify creative thinking!
If you want to discover the best packaging solutions, contact us.
