15 seconds: that’s how long it takes consumers to decide whether or not to buy a product.
Firms need to know how to take advantage of this short time frame to attract clients and draw them in to the buying process.
It is on shop shelves across the world that brands battle it out and packaging is their most effective weapon! It is packaging which plays centre stage in consumer buying decisions and engagement. Colours, texts, nuances, shapes all contribute to drawing consumers in and pushing sales.
Packaging is the first communication tool consumers see, before they touch or try out the product inside it.